The 4-Hour Workweek
Spec Magazine Ad for Newest Book Edition
Project background
Create a magazine ad to drive sales for the expanded and updated edition of The 4-Hour Workweek by Tim Ferriss.
GOALS
The ad must convey the benefit of the book as a whole (all of the information they need to design their own lifestyle)
To attract those who have never read it, as well as emphasize the new elements to those who have already read/are familiar with the original version
Show the cover of the book, and that it is a brand-new edition
Consider showing an image of Tim Ferriss — he is becoming very well-known in some circles
Mention that this edition is available online and in stores
Keep in mind that the ad will run in men's, business, and news magazines
Audience & Tone
I am speaking to men and women aged 24-40 who are well-educated and love to travel. This reader is interested in entrepreneurship and work situations other than the standard 9-5. They may or may not have purchased this edition.
The tone should be promotional, inspiring, and informative.
Creative process
After reading up on the author I wanted to hit the reader with Ferriss' overall theory that quality of life is not measured by busyness. Then focus on the benefits of the independent lifestyle that comes with understanding how to effectively manage your business to reward yourself with time.
DIMENSIONS - 1 single-page, full-color gloss magazine ad
- 8 1/4" x 11 1/8"
Final results
I used the fact that readers will have access to even more updated content than before to achieve ultimate independence. This sense of autonomy can mean freedom.
The cover of the book is showcased as well as a picture of the author. This provides an overall exciting tone from both the enticing copy and the color of the graphics. His brief resume offers a sense of respect and trust for people who don't know of him with consistency and familiarity for ones who do. Examples of Ferriss' teachings are included for clarity plus new additions for those that have the original version.
The call to action uses the book's website and lists options to buy providing a feeling of inclusivity that can be attractive to some consumers.
Graphic Designer
Bernadeth S. Bangod
bsbcreativedesigns.com
